Consider a boutique hotel concept you are familiar with (either of an actual hotel or one you’d like to see developed) and share with your colleagues the following:
1. Is the physical layout and design of the property consistent with the property’s price point and service quality?
2. What would an appropriate ‘roll out’ strategy be for introducing this product to the market? (It doesn’t matter if you know what it actually was, what do you think it should be or should have been)?
3. Where is this property or brand in the product life cycle?